TigersEye Creative Wins 2nd Place at AMA Cincinnati Pinnacle Awards for Best Community Impact Campaign

FOR IMMEDIATE RELEASE

TigersEye Creative Wins Second Place for Best Community Impact Campaign at AMA Cincinnati Pinnacle Awards

Cincinnati, OH – May 1, 2025 – TigersEye Creative, a purpose-driven marketing agency known for its bold thinking and deep community roots, has been awarded Second Place in the Best Community Impact category at the 2025 American Marketing Association (AMA) Cincinnati Pinnacle Awards. The award recognizes the agency’s transformative work with Adriel Foster Care on the integrated #BeTheOne campaign.

The #BeTheOne campaign was launched in response to a critical need: Nearly 16,000 children across Ohio live in out-of-home care, with thousands still waiting for foster families. In partnership with Adriel, TigersEye Creative designed a data-driven, emotionally compelling digital campaign to inspire prospective foster parents to take action.

Through a strategic mix of SEO, SEM, social media, short-form video, influencer marketing, and an ambassador program, the campaign achieved record-breaking success:

• Website traffic grew from 54,000 in 2022 to over 97,000 in 2024
• Foster parent submissions surged by 144% in the first 6 months
• In 2024 alone, Adriel received 460 foster parent inquiries—its highest in history

“We’re incredibly proud of the measurable impact this campaign made—not just in numbers, but in the lives of children and families across Ohio,” said Derrick Dukes, Principal and Head of Development at TigersEye Creative. “This recognition from AMA Cincinnati underscores the power of purpose-driven marketing to drive real-world change.”

The AMA Cincinnati Pinnacle Awards honor excellence in marketing strategy, execution, and impact across various categories. The Best Community Impact award celebrates campaigns that go beyond profit to create meaningful, positive change.

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Media Contact:
Derrick Dukes
Principal & Head of Development
TigersEye Creative
info@tigerseyecreative.com
www.tigerseyecreative.com

About TigersEye Creative

TigersEye Creative is a purpose-driven marketing and branding agency dedicated to helping mission-led organizations connect with their audiences in meaningful ways. With a blend of strategic thinking, bold creative, and deep industry expertise—particularly in foster care, healthcare, and nonprofit sectors—TigersEye Creative transforms powerful ideas into measurable impact. The Community Impact Campaign Award represents TigersEye commitment to Foster Care Marketing.

About the AMA Cincinnati Pinnacle Awards

The American Marketing Association Cincinnati Chapter’s Pinnacle Awards celebrate excellence in marketing strategy, creativity, and execution across industries. The annual awards recognize agencies, organizations, and individuals who have delivered measurable results and demonstrated marketing innovation that drives impact and inspires change.