How to Improve Your Website’s SEO

If you’re a business owner eager to increase leads and sales on your website, you should include search engine optimization (SEO) in your digital marketing strategies. SEO refers to strategies and practices that help boost a website’s visibility in search engines like Google, Yahoo, and Bing. 

While the web is full of free SEO information, it can be overwhelming to do SEO yourself, especially if you’re new to this field. If you want to learn how to improve your website’s SEO, we’ve outlined some easy fixes anyone can do.

Improve Your Website’s SEO with These Strategies

Some SEO strategies can be quite technical, but we’re confident that you can do the following SEO techniques to help increase the ranking of your website in search engines.

1. Infuse E-E-A-T elements on your website

In December 2022, Google revised its quality rater guidelines and introduced the E-E-A-T framework which stands for Experience-Expertise-Authoritativeness-Trustworthiness. There’s much to learn about E-E-A-T, but the key takeaway here is that you should show more of your authentic side on your website to achieve higher rankings. 

To demonstrate E-E-A-T, we highly recommend doing the following website updates:

• Introduce the people behind your team, or share your business story on your website’s About page.
• Add an author bio to your blog posts.
• Include a testimonial page on your website.
• Leverage storytelling or share your unique experiences on your website’s blog posts.
• Use first-person POV if possible.

By implementing these website updates, you can showcase your expertise and credibility to your audience, as well as Google.

2. Refreshing old content is another way to improve your website’s SEO

Refreshing old content simply means editing or updating your old web pages and blog posts. Doing this helps signal the search engines that your website is committed to providing accurate and up-to-date information. 

To refresh old content, it’s essential to do the following:

• Check your old content for grammar, flow, and cohesiveness.
• Add a couple of new paragraphs or delete content sections that have become irrelevant.
• Replace old statistics with fresher data.
• Change old stock photos with your original images if possible.
• Add more value to your posts by integrating more images, infographics, or videos.

But how often do you need a content refresh? Although there’s no set schedule, we suggest refreshing your content every three months.

3. Optimize your web pages for relevant keywords

Your web pages won’t likely make it into the search engine results page (SERP) if you fail to integrate keywords that are actually being searched by people. A blog post entitled “10 Health Benefits of Mushrooms” has a higher chance of appearing in the SERP than a blog post with a fancy title of “10 Reasons Why Mushrooms Deserve a Place on Your Plate.”

If you want your website to rank, it’s time to improve your website’s SEO by optimizing it for relevant keywords, and seamlessly incorporating them on your web page’s URL, meta title, meta description, image alt tags, subheadings, and body of your content.

4. Insert internal and external links

Internal and external links are the hyperlinks within your content. Here’s a quick example:

This is an internal link. – points to another page on the same website

This is an external link. – points to a page on a different website

Internal and external links are important aspects of your website’s SEO. Internal links help search engines better understand your website’s structure and navigation. On the other hand, external links help strengthen your content and signal the search engines that you know how to cite reliable sources.

5. Publish new blog posts regularly

In the early days of the internet, it was easy to rank a website even without publishing new blog posts. But with the increasing competition and ever-changing search engine algorithms, a stagnant website spells trouble.

Search engines love ranking websites creating fresh content. So, we’re encouraging you to publish at least 1x blog monthly to help improve your website’s SEO. But if you want faster SEO results, post 4x-8x posts per month. With frequent blogging, you’re giving the search engines more content to crawl and index, allowing your website to rank for a variety of keywords. 

Need Help improving your website SEO?

While we’ve laid out the easiest ways to improve your website’s SEO, they’re still not a guarantee that your website will rank. SEO encompasses more than the abovementioned strategies and often requires more technical expertise. 

To boost your site’s visibility in the SERP, you may also need to build backlinks, improve your site’s loading speeds, enhance your website’s user interface, analyze SEO metrics, and more. If you don’t have time to learn and deal with all of these, TigersEye Creative offers strategic SEO solutions. Contact us today for a free consultation.