How to Find the Right Influencers for Your Brand

Aside from paid ads, influencer marketing is one of the fastest ways to reach more people and grow your brand. By teaming up with an influencer with a large following, you can get your products and services in front of their loyal audience, allowing your business to gain new customers.

While collaborating with influencers is a solid method to get your business noticed, finding influencers for your brand can be tough. With millions of influencers flooding every social media platform, it’s not easy to figure out who to partner with. To help you out, we’ll be giving some tips on how to find the right influencers for your brand.

How and Where to Find Influencers

Finding the right influencers for your brand takes time and effort. Based on statistics, there are over 1.1 million TikTok influencers and approximately 4.4 million Instagram influencers in the US—and these numbers keep rising. To narrow your options, here are ways to find your ideal influencers for your business.

1. Utilize influencer marketing platforms

There are several influencer marketing platforms built with influencer discovery tools. Platforms like Modash, Promoty, Upfluence, and Heepsy have an extensive database of influencers worldwide. They also make it easier to filter influencers based on their niche, location, follower count, engagement, and other criteria.

2. Look in Facebook influencer groups

Facebook groups are a haven for rising influencers. To find these groups, simply type “influencers” or “influencers + location” into Facebook’s search box to browse a list of relevant groups.

3. Do a hashtag search

Another way to find the right influencers for your brand is by performing a hashtag search on social media platforms. For example, if you’re a pet brand, searching hashtags like #petblogger, #petvlogger, #catsofinstagram, #dogsofinstagram, and other relevant hashtags can help you discover pet influencers.

4. Google it

Google’s algorithm has changed a lot over time. So, it might not always give you the best results. However, it can still be helpful, especially for local searches. Let’s say you own a restaurant in Cincinnati, Ohio, and want to find a local food vlogger to promote your business. You can use key terms like “food vlogger Cincinnati,” “Cincinnati food vlogger,” and other relevant keyword phrases.

5. Use AI tools

AI tools can speed up your search for the right influencers by helping you identify those who align closely with your business goals, niche, and target audience. There are plenty of options out there like Impulze.ai and InfluencerMarketing.ai.

Top Things to Consider When Choosing Influencers

Most businesses often make the mistake of choosing influencers based on follower count alone. But it’s actually more than that. To improve influencer marketing outcomes, it’s essential to consider the following key factors when collaborating with influencers:

1. Follower count

It’s important to understand that there are several types of influencers based on follower count. The size of their following usually impacts both their audience reach and the cost of working with them. These categories include:

• Nano-influencers (1,000-9,999 followers)
• Micro-influencers (10,000-99,999 followers)
• Mid-tier influencers (100,000-499,999 followers)
• Macro-influencers (500,000-1,000,000 followers)
• Mega-influencers (More than 1,000,000 followers)

2. Your budget

If you have a tight budget, save your team time and effort by staying away from the macro-and mega-influencers. These types of influencers typically charge $5,000-$10,000 per post. If you’re saving on marketing costs, team up with nano- or micro-influencers since they typically charge $10-$500 per post.

2. Demographic information

It’s also important to choose influencers who align with your target audience’s demographics, such as age, gender, and location. For example, if you’re promoting a fitness product for men in their 30s, for authenticity, you’ll want to partner with influencers whose audience fits that demographic. 

4. Engagement rate

Aside from considering the size of an influencer’s following, you should also look at their account’s engagement rate. If an influencer has tons of followers but hardly any interaction from their audience, it could be a sign they have bots or fake followers.

5. Their personality

Of course, you would want to work with an influencer who matches your brand’s personality. If you have a fun and lively brand, partnering with an outgoing and playful influencer will create a more authentic connection with your audience.

Grow Your Brand with TigersEye Creative

When done right, collaborating with influencers can help grow your brand’s following, ultimately leading to sales, and gaining an edge in a competitive market. However, influencer marketing is just a part of the digital marketing equation. Using this strategy alone may only yield short-term results. 

If you want a comprehensive and dynamic marketing strategy for your business, TigersEye Creative can help. We’re a digital marketing agency offering a wide range of creative and strategic solutions. Ready to get started? Contact us today for a free consultation!